{"product_id":"roca-firme","title":"ROCA FIRME | FIRM ROCK","description":"\u003cp data-end=\"731\" data-start=\"436\"\u003e\u003cstrong data-end=\"450\" data-start=\"436\"\u003eRoca Firme\u003c\/strong\u003e is our darkest Italian roast, slow-roasted for a bold, deep, and powerful cup. Crafted from a specialty-grade Arabica and Robusta blend, this coffee delivers rich intensity, strong body, and a smooth roasted finish made for mornings that require focus, strength, and steady faith.\u003c\/p\u003e\n\u003cp data-end=\"887\" data-start=\"733\"\u003eThis is not a soft cup. This is a grounded cup. A strong cup. A cup for the believer who rises with purpose and stands firm no matter what the day brings.\u003c\/p\u003e\n\u003cp data-end=\"1169\" data-start=\"889\"\u003eCreated for prayerful mornings, early starts, bold conversations, and purpose-filled work, \u003cem\u003e\u003cspan style=\"color: rgb(107, 11, 24);\"\u003e\u003cstrong data-end=\"994\" data-start=\"980\"\u003eRoca Firme\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e is a reminder that our strength is not found in the world, in pressure, or in performance. Our strength is found in the Lord, our Rock, our refuge, and our steady foundation.\u003c\/p\u003e\n\u003cp data-end=\"1259\" data-start=\"1171\"\u003eInspired by \u003cem\u003e\u003cstrong data-end=\"1202\" data-start=\"1183\"\u003ePsalm 18:2 NLT:\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-end=\"1205\" data-start=\"1202\"\u003e\u003cem\u003e\u003cstrong data-end=\"1259\" data-start=\"1205\"\u003e“The Lord is my rock, my fortress, and my savior.”\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"1259\" data-start=\"1171\"\u003e\u003cem\u003e\u003cstrong data-end=\"1259\" data-start=\"1205\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-end=\"1275\" data-start=\"1261\"\u003eRoca Firme\u003c\/strong\u003e\u003cbr data-end=\"1278\" data-start=\"1275\"\u003e\u003cstrong data-end=\"1312\" data-start=\"1278\"\u003eFirm Rock Italian Roast Coffee\u003c\/strong\u003e\u003cbr data-end=\"1315\" data-start=\"1312\"\u003e\u003cstrong data-end=\"1357\" data-start=\"1315\"\u003eBold in the cup. Steady in the spirit.\u003c\/strong\u003e\u003cbr data-end=\"1360\" data-start=\"1357\"\u003e\u003cstrong data-end=\"1398\" data-start=\"1360\"\u003eCrafted with alma. Served with fe.\u003c\/strong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"2992\" data-start=\"2977\" data-section-id=\"4eolwl\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eBrewing methods\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"2992\" data-start=\"2977\" data-section-id=\"4eolwl\"\u003eDrip Coffee\u003c\/h3\u003e\n\u003cp data-end=\"3055\" data-start=\"2994\"\u003eUse \u003cstrong data-end=\"3054\" data-start=\"2998\"\u003e2 tablespoons of ground coffee per 6 ounces of water\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"3126\" data-start=\"3057\"\u003eUse filtered water heated to about \u003cstrong data-end=\"3125\" data-start=\"3092\"\u003e195 to 205 degrees Fahrenheit\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"3173\" data-start=\"3128\"\u003eBrew and enjoy black or with cream and sugar.\u003c\/p\u003e\n\u003cp data-end=\"3260\" data-start=\"3175\"\u003eThis method gives \u003cstrong data-end=\"3207\" data-start=\"3193\"\u003eRoca Firme\u003c\/strong\u003e a strong, classic morning cup with bold roast depth.\u003c\/p\u003e\n\u003ch3 data-end=\"3278\" data-start=\"3262\" data-section-id=\"1ux87jp\"\u003eFrench Press\u003c\/h3\u003e\n\u003cp data-end=\"3402\" data-start=\"3280\"\u003eUse \u003cstrong data-end=\"3326\" data-start=\"3284\"\u003e1 gram of coffee per 15 grams of water\u003c\/strong\u003e, or about \u003cstrong data-end=\"3401\" data-start=\"3337\"\u003e4 tablespoons of coarse ground coffee per 12 ounces of water\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"3455\" data-start=\"3404\"\u003eAdd hot water at \u003cstrong data-end=\"3454\" data-start=\"3421\"\u003e195 to 205 degrees Fahrenheit\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"3481\" data-start=\"3457\"\u003eSteep for \u003cstrong data-end=\"3480\" data-start=\"3467\"\u003e4 minutes\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"3506\" data-start=\"3483\"\u003ePress slowly and serve.\u003c\/p\u003e\n\u003cp data-end=\"3586\" data-start=\"3508\"\u003eFrench press brings out the heavy body, deep roast character, and bold finish.\u003c\/p\u003e\n\u003ch3 data-end=\"3600\" data-start=\"3588\" data-section-id=\"1u7u4bc\"\u003eEspresso\u003c\/h3\u003e\n\u003cp data-end=\"3667\" data-start=\"3602\"\u003eUse \u003cstrong data-end=\"3648\" data-start=\"3606\"\u003e18 to 20 grams of finely ground coffee\u003c\/strong\u003e for a double shot.\u003c\/p\u003e\n\u003cp data-end=\"3708\" data-start=\"3669\"\u003eExtract for about \u003cstrong data-end=\"3707\" data-start=\"3687\"\u003e25 to 30 seconds\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"3858\" data-start=\"3710\"\u003eThis method highlights the strength and intensity of the Arabica and Robusta blend, making it excellent for cappuccinos, lattes, and café con leche.\u003c\/p\u003e\n\u003ch3 data-end=\"3872\" data-start=\"3860\" data-section-id=\"13orjxh\"\u003eMoka Pot\u003c\/h3\u003e\n\u003cp data-end=\"3943\" data-start=\"3874\"\u003eFill the basket with finely ground coffee without packing it tightly.\u003c\/p\u003e\n\u003cp data-end=\"3981\" data-start=\"3945\"\u003eUse hot water in the bottom chamber.\u003c\/p\u003e\n\u003cp data-end=\"4028\" data-start=\"3983\"\u003eBrew over medium heat until the coffee rises.\u003c\/p\u003e\n\u003cp data-end=\"4069\" data-start=\"4030\"\u003eRemove from heat once brewing finishes.\u003c\/p\u003e\n\u003cp data-end=\"4138\" data-start=\"4071\"\u003eThis creates a strong, rich, Italian-style cup with bold character.\u003c\/p\u003e\n\u003ch3 data-end=\"4153\" data-start=\"4140\" data-section-id=\"re759c\"\u003eCold Brew\u003c\/h3\u003e\n\u003cp data-end=\"4227\" data-start=\"4155\"\u003eUse \u003cstrong data-end=\"4226\" data-start=\"4159\"\u003e1 cup of coarse ground coffee per 4 cups of cold filtered water\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"4278\" data-start=\"4229\"\u003eSteep in the refrigerator for \u003cstrong data-end=\"4277\" data-start=\"4259\"\u003e12 to 18 hours\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"4306\" data-start=\"4280\"\u003eStrain and serve over ice.\u003c\/p\u003e\n\u003cp data-end=\"4369\" data-start=\"4308\"\u003eFor a smoother cold brew, dilute with water or milk to taste.\u003c\/p\u003e\n\u003cp data-end=\"1398\" data-start=\"1261\"\u003e \u003c\/p\u003e","brand":"Alma y Fe Café","offers":[{"title":"Coarse \/ 12oz","offer_id":54751482544500,"sku":"TVARITALIAN ROAST-CO-NA-12OZ","price":23.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 1 LB","offer_id":54751482577268,"sku":"TVARITALIAN ROAST-CO-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 2 LB","offer_id":54751482610036,"sku":"TVARITALIAN ROAST-CO-NA-2LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 5 LB","offer_id":54751482642804,"sku":"TVARITALIAN ROAST-CO-NA-5LB","price":84.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 12 LB","offer_id":54751482675572,"sku":"TVARITALIAN ROAST-CO-NA-12LB","price":169.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 12oz","offer_id":54751482708340,"sku":"TVARITALIAN ROAST-ES-NA-12OZ","price":23.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 1 LB","offer_id":54751482741108,"sku":"TVARITALIAN ROAST-ES-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 2 LB","offer_id":54751482773876,"sku":"TVARITALIAN ROAST-ES-NA-2LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 5 LB","offer_id":54751482806644,"sku":"TVARITALIAN ROAST-ES-NA-5LB","price":84.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 12oz","offer_id":54751482839412,"sku":"TVARITALIAN ROAST-ST-NA-12OZ","price":23.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 1 LB","offer_id":54751482872180,"sku":"TVARITALIAN ROAST-ST-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 2 LB","offer_id":54751482904948,"sku":"TVARITALIAN ROAST-ST-NA-2LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 5 LB","offer_id":54751482937716,"sku":"TVARITALIAN ROAST-ST-NA-5LB","price":84.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 12oz","offer_id":54751482970484,"sku":"TVARITALIAN ROAST-WH-NA-12OZ","price":23.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 1 LB","offer_id":54751483003252,"sku":"TVARITALIAN ROAST-WH-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 2 LB","offer_id":54751483036020,"sku":"TVARITALIAN ROAST-WH-NA-2LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 5 LB","offer_id":54751483068788,"sku":"TVARITALIAN ROAST-WH-NA-5LB","price":84.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0705\/9572\/files\/ChatGPTImageJun9_2026_10_52_43AM.png?v=1781016779","url":"https:\/\/cafealmayfe.com\/products\/roca-firme","provider":"Alma y Fe Café","version":"1.0","type":"link"}